The deal will expand Smartsoft’s partnership with the Entain brand. It already offers games to Georgia-based Crystalbet, and will now offer them to other entane brands, including Bwin, Sportingbet, and Party Casino.
“Smartsoft gaming has built its reputation as a pioneer in non-traditional casino gaming, with an ongoing focus on innovation and user experience,” said SmartSoft CEO Guram Gautaje.
“Entain has been a great partner on a local scale, and now it’s a fantastic opportunity for the game to be broadcast live globally on the Entain brand, and we acknowledge once again that SmartSoft is the best in our class.”
The company also says it will provide Entain with its promotional tools, which it says are designed to attract players, boost engagement and increase customer loyalty.
SmartSoft calls the deal a “big milestone” in its global expansion plan in the iGaming world.
In October this year, Groove added Smartsoft to its gaming portfolio. The deal saw Smartsoft offer Groove its entire gaming portfolio.
Saba Chkhitze, Partnership Director at SmartSoft Gaming, said about the deal. “SmartSoft’s reputation continues to be strong, and this partnership with Groove is a testament to how much we’ve improved recently.
“It is a privilege to have access to Groove’s excellent operator cluster and we are confident it will spur further growth.”
Meanwhile, Entain recently re-released Unique, which was first introduced eight years ago.
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