BetMGM is once again working to expand its brand into a regulatory market, with SportsBook announcing a partnership with ‘Entourage’ star Jerry Ferrara. Through the collaboration, the popular actor will be signed as the company’s sportsbook ambassador. He will also appear on the weekly sports podcast “Unrashed” and marketing initiatives.
The betting company is a joint venture between MGM Resorts International and Entain and offers many players both online sports books and casino games. Over the past few years, it has expanded its operations in numerous U.S. markets, including New York, Pennsylvania, Michigan, New Jersey, and even northern Ontario.
Matt Prevost, chief revenue officer at BetMGM, said in a statement that Mr Ferrara is not only a talented artist, but also a major and passionate sports enthusiast. Mr. Prevost said he was very happy to have Sports Book with the actor and wanted to create new and unique content through podcasts and other marketing opportunities.
Mr. Ferrara was born in Brooklyn, New York, and later grew up in Bensonhurst, where he became quite famous for his role in “Turtle” and is a major supporter of several professional sports teams based in New York. He is a big fan of the New York Yankees, New York Knicks, and New York Giants, which also matches his character in the hit series “Entourage.”
In a press release, the actor himself shared that nothing was more exciting about the Empire State’s regulated sports betting and partnering with leading brands like BetMGM. He went on to say he was honored to be the company’s first sportsbook ambassador to co-host Unleashed, which will allow him to share his sporting passion with fans.
The actor isn’t the only New York celebrity BetMGM has barely boarded for a team of ambassadors. For example, the sports book hired former NBA players Kevin Garnett and Jalen Rose. In addition, it also recruited former NFL running backs Chris Johnson and Marshawn Lynch as brand ambassadors.
BetMGM has also successfully joined Ontario’s new iGaming and sports betting market for private operators. After receiving a license from the Ontario Alcohol and Gaming Commission, the company was among the first operators to hit the market on April 4, 2022. And now premium sportsbooks and iKashino offers are available to play at local betting companies. 에볼루션 바카라사이트
Also this week, Sports Book announced an important deal with the Canadian National Football League. The agreement will allow the company to become the official sports betting partner of the national league and access to the official NFL logo. BetMGM can also leverage a digital platform run by the NFL in its jurisdiction to be used for publicity.